Success in Egypt

GTA has extensively studied the tourist industry in Egypt. Our strategic teams have successfully deployed an initial pilot program for the Egyptian Tourism Authority. In concert with their US counterparts, we evaluated Cairo and other tourist destinations in the country. We provided the Ministry of Tourism with in depth strategic plans for Giza that revitalized and elevated its position as a tourist destination. In partnership with the Egyptian authority, we partnered to increase the efficacy of their US marketing initiatives - including earned media partners of high-end Media Arts throughout North America.

In our second phase of assessment, we engaged in three months of cohesive architectural planning. We provided a long term vision for increasing the vitality and brand recognition for the Giza pyramids and devised plans to build a new landmark for the area. Our assessment and implementation teams initiated voluntourism campaigns with the Ministry of Social Services to raise assets and mentor the underserved Egyptian orphan population.