Success in Oman

Oman suffered from a sense of feeling inferior to Dubai and the other Emirate states. We stepped in to show them how to thrive and succeed through expanding tourism and growth in their under-utilized ports. Their FY2011-14 Tourism Marketing Plan reflects our mission to strengthen the Sultanate of Oman’s economy through the promotion of the country as a vacation destination and strategic business hub. Unique/GTA created an organizational structure that groups individual programs into four categories: public relations/media; business-to-travel trade; product/brand development; and education/training.

While tourism tapered off a bit during Arab Spring, overall growth in tourism remains positive; all tourist related projects remain on track with a 37% growth rate in US/Oman activity. This is a marked change after a previous decade of decline. The government’s ambitious plan outlined in its 2012 report incorporates the findings of our assessment and recommendations detailed for them in our market research.